← Resources

Michigan Group Health Insurance Broker: Independent Advisory for Employers

Employee Benefits Insights · March 6, 2026

CFH Insurance Consultants is an independent group health insurance broker for Michigan employers.

Key Takeaways

In Michigan’s competitive labor market, the benefits you offer shape who you can hire and keep.

You are not relying on one broker who may be away the week an employee’s claim goes wrong.

We place fully insured plans, level-funded plans, self-funded plans with stop-loss and group health captives, along with ICHRA and QSEHRA arrangements.

Diverse group of employees discussing employee benefits strategies around a table in a professional office setting, with charts and a laptop displaying data analysis.

Schedule a Free Benefits Consultation →

Michigan Group Health Insurance Broker: Independent Advice for Growing Employers

We shop the medical carriers, run the renewal, and handle dental, vision, life, disability and compliance alongside it, so you deal with one team instead of several. If a renewal is coming, send it to us and we will tell you what we see. Not sure which of our pages fits your size? Start with employers with 2 to 50 employees or employers with 51 to 249.

Diverse group of employees discussing employee benefits with charts on a laptop in a professional office setting.

Why Michigan Employers Choose an Independent Group Health Insurance Broker

In Michigan’s competitive labor market, the benefits you offer shape who you can hire and keep. Mid-market employers with 50 to 500 employees face complex, multi-tiered benefits plans, ACA Applicable Large Employer (ALE) compliance and steady cost pressure, and smaller employers face the same renewal with less time to deal with it. CFH Insurance Consultants is an independent broker, so our advice is not tied to any one carrier.

For the year-round side of benefits cost, read about our health and cost strategy.

The short answer: an employee benefits broker is a licensed insurance broker who shops your group health, dental, vision, life, disability and voluntary coverage across carriers, sets up the plan and services it through the year. CFH Insurance Consultants is an independent employee benefits broker based in Bloomfield Hills, Michigan, with offices in Colorado Springs and Houston. We run the renewal, the compliance calendar and your employees’ benefit questions as a team of five, so your HR team is not carrying it alone.

We work with Michigan employers from small groups to the mid-market. If you have fewer than 50 employees, our guide to choosing a small business health insurance broker covers the questions specific to small group plans. The rest of this page explains how we staff an account, run a renewal and keep you compliant.

How We Staff Your Account

For proper coverage of an account we work in teams of five: an account executive who owns the strategy and the carrier relationships, an account manager who runs the day-to-day work and the renewal calendar, a plan analyst who reads the claims and the numbers through the year, customer service for your employees’ calls, and IT for eligibility files and enrollment systems. You are not relying on one broker who may be away the week an employee’s claim goes wrong.

We also run bottom-up. The service team on your account decides what technology, data and people it needs to do the work properly, including adding staff or buying access to a database, rather than waiting on a standard package from management. Clients also get access to CPAs and ERISA attorneys through the firm for the questions that sit next to benefits.

Your employees can call us directly for help choosing the plan that fits them during enrollment, and with billing and claims problems they cannot resolve with the carrier. A 24/7 chat covers the hours in between.

Funding Options: Fully Insured, Level-Funded, Self-Funded and Captives

We place fully insured plans, level-funded plans, self-funded plans with stop-loss and group health captives, along with ICHRA and QSEHRA arrangements. That range matters because a broker can only recommend what it can place. Level-funding gives a growing group a fixed monthly cost with stop-loss protection and claims reporting; self-funding suits groups large and stable enough to carry more of their own risk; a captive lets a mid-size employer share stop-loss risk with other employers.

Which model fits depends on your census, your claims history and how much year-to-year variation you can absorb, not on a savings figure quoted before anyone has seen your data. We model the options side by side, then take the plan design and funding choice to the carriers.

Why Michigan Mid-Market Employers Need an Employee Benefits Broker

Once you have 50 or more full-time employees, including full-time equivalents, the ACA employer mandate applies. For 2027 plan years, coverage is affordable if the employee’s share of the lowest-cost self-only plan that meets minimum value is no more than 10.22% of pay under one of the IRS safe harbors (W-2, rate of pay or federal poverty line); for 2026 the figure is 9.96%. For 2027 the penalty is $3,780 per full-time employee after the first 30 if you do not offer coverage to at least 95% of full-time employees, or $5,670 for each full-time employee who receives a marketplace subsidy because coverage was unaffordable or lacked minimum value. We test your contributions against the safe harbors before open enrollment and can help you with the Forms 1094-C and 1095-C filing.

Reporting has also eased slightly. You may now post a clear notice that Forms 1095-C are available on request instead of mailing one to every employee, as long as the notice stays up through October 15 and you furnish a form within 30 days of a request. Our ACA reporting page walks through the full filing calendar, including the rule that you must e-file once you file 10 or more information returns of any kind.

Beyond ACA, we help you with the federal rules that follow a group health plan, including ERISA, COBRA, and mental health parity, so a notice or filing deadline does not become a penalty.

Michigan Group Benefits Expertise: Comprehensive Packages Designed for Mid-Market Success

CFH Insurance Consultants offers a full spectrum of employee benefits tailored for Michigan’s mid-market segment, including:

  • Medical Insurance: PPO, HMO, and HDHP options paired with Health Savings Accounts (HSAs) from leading Michigan carriers.
  • Dental and Vision Coverage: Preventive to comprehensive plans ensuring employee wellness.
  • Life and Disability Insurance: Group plans providing financial security.
  • Voluntary Benefits: Accident, critical illness, hospital indemnity, and more for employee customization.
  • Tax-Advantaged Accounts: HSA, Flexible Spending Accounts (FSA), and Health Reimbursement Arrangements (HRA) tailored for cost-effective healthcare management.

How We Run Your Renewal

Every account goes through the same five stages of our DATUM renewal method, every year:

  1. Hold the census constant. We measure the real increase on the same group of people, so a change in who is enrolled is not mistaken for a rate change.
  2. Test the market. We take the group to the carriers and funding structures that fit your workforce.
  3. Negotiate. With the incumbent and the alternatives on the table, we negotiate plan design and price.
  4. Implement. Enrollment, eligibility files and employee communication for whatever you decide.
  5. Carry the year. Service, compliance deadlines and plan performance through to the next renewal.

To review a renewal we need four documents: the renewal letter, your current plan summary, your contribution split by tier and your enrolled counts by tier. If your group has 50 or more employees, we also ask for the census and your claims experience. When you have those, you can send us your renewal and we will tell you what we see.

Healthcare professional explaining health insurance options to employees in a conference room, with a presentation board displaying various plan details and engaged participants taking notes.

Independent Access to Michigan Carriers

Because we are independent, we quote the carriers that fit your workforce rather than the one we happen to represent, including Blue Cross Blue Shield of Michigan, Blue Care Network, Priority Health, HAP, McLaren Health Plan, Aetna and Cigna. No carrier affiliation shapes the recommendation.

We work with employers in Detroit, Ann Arbor, Grand Rapids, Lansing and across Michigan from our Bloomfield Hills office, and we also have offices in Colorado Springs and Houston for employers whose people are spread across states.

Group Health Insurance Plans: Funding Options and Guides

Group health insurance is not one product. The right structure depends on your size, your claims history and how much risk you want to carry. Start with the option closest to your situation, or read the comparison first.

FAQs About Working with CFH as Your Employee Benefits Broker

What does a group health insurance broker cost a Michigan employer?

In most fully insured arrangements the carrier pays the broker’s commission out of the premium it already charges, so the rate is generally the same whether you use a broker or buy direct. Some employers prefer a flat fee instead. Either way, a broker’s compensation should be disclosed to you in writing, and you should ask any broker, including us, to put it on paper.

How is a group health insurance broker different from an individual health insurance agent?

Individual and family agents help people buy marketplace and Medicare plans. A group broker works for the employer: it shops group medical across carriers, structures the funding (fully insured, level-funded or self-funded), runs the renewal, and covers employer compliance such as ACA reporting, COBRA and required notices. If you have employees on a payroll, you want a group broker.

Do you work with small Michigan employers or only large ones?

Both. Small groups usually choose between fully insured and level-funded plans, and mid-market employers add self-funding and stop-loss to the conversation. The work is different at each size, which is why we keep separate pages for 2 to 50 employees and 51 to 249 employees.

Is CFH a health insurance broker or an employee benefits broker?

Both. For most Michigan employers, group health insurance is the largest part of the benefits program, so as a health insurance broker we shop the medical carriers and run the renewal. As a benefits broker we handle dental, vision, life, disability and compliance alongside it. Here is how we work as a health insurance broker in Michigan.

Why choose an independent employee benefits broker like CFH Insurance?

Independence allows CFH to objectively compare multiple carrier plans, deliver unbiased advice, and access a broad range of solutions tailored to Michigan mid-market businesses, avoiding captive agent limitations.

What makes CFH’s level-funded plans ideal for mid-market companies?

These plans offer predictability, potential cost savings, claims transparency, and stop-loss protection, perfectly balancing risk and rewards for companies with 50-500 employees.

How does CFH support ACA compliance in Michigan?

CFH provides expert guidance on employer mandates, affordability safe harbors, reporting via Forms 1094-C/1095-C, and ongoing regulatory updates to help clients avoid penalties.

Can mid-market businesses afford comprehensive group benefits in Michigan?

Yes. With strategic planning, expert broker support, and cost management strategies like level-funding, mid-market employers can offer meaningful, affordable benefits packages.

What does an employee benefits broker do?

An employee benefits broker compares group health, dental, vision, life, disability and voluntary coverage across carriers, helps you choose plan design and funding, sets the plan up and services it through the year. That includes the renewal, employee questions during enrollment, billing and claims problems employees cannot resolve with the carrier, and reminders for compliance deadlines such as ACA reporting and participant notices.

Where is CFH Insurance Consultants located?

CFH Insurance Consultants is based in Bloomfield Hills, Michigan, with offices in Colorado Springs, Colorado and Houston, Texas. We work with employers across Michigan, including Detroit, Ann Arbor, Grand Rapids and Lansing, and with employers whose people are spread across several states. For proper coverage of an account we work in teams of five, and your employees can reach us directly, including through our 24/7 chat.

Do we have to change our plan or carrier to switch to CFH?

No. Changing brokers is done with a broker of record letter, signed by you and sent to the carrier. Your plan, your rates and your employees’ coverage stay the same. Timing matters more than the paperwork: appointing us with time before your renewal lets us test the market and negotiate, while an appointment after rates are set is mostly limited to service until the following year.

How does switching group health insurance brokers work, and when should we do it?

You sign a broker of record letter, which tells the carrier who services your plan. It does not require you to change plans or carriers. Carriers process it on their own schedule, so we suggest doing it well before your renewal to leave time to test the market and negotiate.

When should we start shopping our group health renewal?

As soon as you have the renewal, and ideally several months before the effective date. Earlier gives more carriers and funding options time to quote. If your renewal is close, send it to us anyway and we will tell you what we see. Send us your renewal.

What do you need to review a group health insurance renewal?

The renewal letter, the plan summary, the employer contribution split and enrollment counts by tier. Claims experience helps if you have it. With those we can tell you whether the increase is reasonable and what alternatives exist.

Do you only work with Michigan employers?

Michigan is our home market, and we also advise employers in other states, with offices in Michigan, Colorado and Texas. If your employees are spread across states, we can look at coverage and compliance across each location.

What is the difference between fully insured, level-funded and self-funded plans?

In a fully insured plan the carrier takes the claims risk for a premium. In a level-funded plan you pay a fixed amount with stop-loss protection and a possible refund. In a self-funded plan you pay claims as they occur, with stop-loss above a chosen limit. Our funding options guide compares all three.

More Guides for Michigan Employers

Explore CFH Insurance Consultants’ full range of services in our Complete Guide to Employee Benefits Consulting in Michigan. For insights on choosing the right advisor, read what to look for in Michigan employee benefits consulting firms. We also proudly serve key metro areas with specialized broker services in Detroit, Grand Rapids, Lansing and Ann Arbor.

Let’s Talk About Your Employee Benefits Strategy

Whether you are evaluating level-funded plans, seeking a new broker, or building a benefits program from scratch, CFH is ready to provide expert independent guidance.

No pressure. No obligation. Just tailored advice for your company’s size and goals.

Get a Custom Benefits Analysis for Your Michigan Company

Unhappy with your current broker? Switch to CFH. Your employees won’t notice. You will.

Also from CFH: What the 2025 tax law changed for employer benefit plans in 2026

Related Guides

Service Areas

Employee benefits guidance for employers in every region of Michigan we serve.

Read the Guide

Small Group Health Insurance Guide for Michigan Employers (2 to 50 Employees)

How small group health insurance works in Michigan and how to compare your options.

Read the Guide

Employer Benefits Guides: Eligibility, Plan Design, Life Events and Rules

Our library of plain-English guides on eligibility, plan design and compliance.

Read the Guide

CFH

CFH Insurance Consultants is an independent employee benefits consulting firm. We help employers manage cost, compliance and renewals, and we work in teams for proper coverage of every account.

Send Us Your Renewal

Let’s Get to Work

Send us your renewal.

We’ll tell you whether it looks competitive, where we see opportunity, and the five questions we’d put to your carrier. No cost, and no obligation to move anything.

What to send

The renewal letter
Your current plan summary
Contribution split by tier
Enrolled counts by tier

Four documents, two more if your group is 50 or more. Nothing else; every extra one is a reason to postpone.

CFH Insurance Consultants

An independent employee benefits consulting firm. We look at the entire benefits program — cost, plan performance, risk and administration.

Switch to CFH. Unhappy with your broker? Your employees won’t notice. You will. →

Michigan41000 Woodward Avenue, Suite 350 East
Bloomfield Hills, MI 48304
248.370.8853
Colorado13540 Northgate Estates, Suite 100
Colorado Springs, CO 80921
719.425.2649
Texas16365 Park Ten Place, Suite 182
Houston, TX 77084
281.404.5670
Book a 30-minute call
Michigan Statewide Employer Advisory

Independent Michigan Health Insurance Broker & Employee Benefits Consulting

CFH Insurance Consultants is an independent fiduciary employee benefits brokerage and premier small business health insurance broker serving Michigan employers across Southeast Michigan, West Michigan, Mid-Michigan, and the Great Lakes Bay Region. Whether you require a full-service small business benefits broker or mid-market advisory, we design customized group health plans, level-funded health plans with surplus refunds, self-funded stop-loss structures, executive medical carve-outs (MERPs), and ancillary dental/vision packages.

Level-Funded Health Plans

Predictable monthly payments with stop-loss protection and a 100% refund of unspent claims surplus returned directly to the employer in low-claims years.

Self-Funded Stop-Loss & PBM Carve-Outs

Eliminate carrier profit markups, unbundle pharmacy benefit managers to capture 100% of drug rebates, and cap catastrophic medical claims.

Executive Medical Reimbursement (MERPs)

Supplemental tax-deductible executive health reimbursement covering deductibles, dental, vision, and executive physicals for leadership teams.

Statewide Multi-Carrier Bidding & Renewal Containment: We conduct competitive bidding across Blue Cross Blue Shield of Michigan (BCBSM), Priority Health, HAP, and premier national stop-loss captives to secure optimal pricing and coverage.
Request a Michigan Employee Benefits Review & Quote
Statewide Regional Benefits Network

Explore Michigan Regional Broker Hubs & Alternative Funding

CFH Insurance Consultants delivers tailored group medical plans, level-funded architectures, and self-insurance stop-loss strategies across Michigan's key commercial centers.

Bloomfield Hills Broker Hub → Grand Rapids Metro Hub → Metro Detroit Hub → Ann Arbor Tech Hub → Statewide Level-Funded Guide → Self-Funded Comparison →
Request a Michigan Benefits Consultation & Plan Benchmark